Graphic design and identity, digital and hand-drawn illustrations, website development and design for mobile and desktop, digital advertisements for Joie de Vivre in Nashville, TN.
The logo for Joie de Vivre was created with the colors of land and sea to evoke a peaceful spa feel with a digital icon inspired by a lotus flower and the look of a wave.
Branding the company with the same look and feel of the logo, the business card displays the unique lotus wave icon and brings in a photographic element of the ocean visually communicating the company's professional environment and elegant ambiance.
Developed and designed the mobile site in 2015 with a css slide down menu with a hamburger to lotus wave icon rollover invited visitors to effortlessly choose the various anchor points. Decisive art direction brought in the logo's colors without overpowering and keeping the site's look and feel fresh and clean.
Developed and designed the desktop site in 2015 with a slide show of photography on the index page and little vintage paper navigation items adding to the branding with the light feel of tranquility for visitors. Little translucent paisley lotus wave icons float with other little shapes and design elements in the serene sandy background.
Digital advertisement for use on desktop and mobile sites with addthis share buttons as well as posting on facebook with hand-drawn illustrations coupled with a digitally cut out photo of pumpkins creating an abstract leaf shape promoting the autumn feel of the special promotion.
Digital advertisement for use on desktop and mobile sites with addthis share buttons as well as posting on facebook with hand-drawn illustrations coupled with a digitally cut out photo of snowy plants, an abstract leaf shape behind the header and little transparent snow white lotus flowers in each corner with borders signifying a snow trail promoting the crisp winter feel of the special promotion.